About

Cassie Leung + Christine Chee, co-founders of I'll Know It When I See It

I’ll Know It When I See It is a two-woman show creating sweet + slightly snarky paper goods straight outta Vancouver, BC, Canada.

The year “Hollaback Girl” hit #1, we found ourselves as mature students (a.k.a. folks ditching practical degrees for a shot at something more fulfilling) heading back to design school. Ever since, we’ve been two peas in the same creative pod.

While we share a similar design aesthetic + a sarcastic perspective on life, what we don’t share are genes. People ask us all the time if we’re sisters. Hey, Asians don’t all look the same, you know. (We kid... sorta.)

Speaking of DNA, you’ll find that our goods are made up of wit + snark, turning heads with bold + modern designs that are typographically driven. Since sugar is bad for you, we’ve kept the sweetness to a minimum. We like being different (in a non-hipster kind of way) + our moms tell us that’s what makes us special.

If you love to laugh + keep it real, we'll get along just fine.

Cassie + Christine
The aforementioned women that run things around here