About

I’ll Know It When I See It is a studio based in Vancouver, British Columbia, Canada. We create sweet and slightly snarky paper goods such greeting cards, calendars, prints, notebooks, notepads and more. We also specialize in wedding stationery for soon-to-be-marrieds who demand, and deserve, something better than typical.

So, who’s ‘we’? It’s us! Christine Chee + Cassie Leung. People ask us all the time if we’re sisters (we’re not). In design school (where we met), teachers mixed us up constantly. Fair enough, we really are two peas in the same design pod. Sometimes, it’s like we share the same brain, which is handy for designing and running a business together.

We started our studio because we had a hard time finding greeting cards we were excited to give. Lots were too sappy and girly. Many weren’t funny. Like the three little bears, they just weren’t quite right (for us). So we set out to create our own and trusted there would be others out there who, like us, wanted something different.

We combine clean and modern design that’s typographically driven with our snarky and sarcastic perspective on life. Sometimes we do sweet, too. Truly, at the heart of every creation is a little piece of us, and we hope that our products are the answer to any shopper who, when asked what they’re looking for, say, “I’ll know it when I see it”.