About

Christine + Cassie, founders of I'll Know It When I See It

I’ll Know It When I See It™ is a two-woman show creating sweet + slightly snarky paper goods™ + gifts from Vancouver, BC. Our products are sometimes nostalgic, often funny + occasionally Asian-inspired.

We aren't sisters but have been friends for 18 years, meeting in design school. Two years of team projects was the perfect incubator for building a business + design partnership.​​​​​​​​

Our work has always been from the heart, creating what feels most authentic to us in the moment. It's been joyful to reawaken to our Chinese heritage of late, allowing for more of our identity + experiences to come through our designs. Being able to snark on niche cultural references while also discussing universal topics like asking your partner what they want for dinner until death perfectly encompasses our ethos.

Supporting local + Canadian businesses is one of our core values + we pride ourselves on being Made in Canada. Our goods are produced either here in Vancouver or with manufacturers across the country. We purchase all our supplies from Canadian companies.

The small business community is strong + we're proud to be part of it.

Thanks for stopping by + we hope our goods bring you laughter + joy!

Cassie + Christine
The aforementioned women that run things around here