Cassie Leung + Christine Chee, co-founders of I'll Know It When I See It

I’ll Know It When I See It™ is a two-woman show creating sweet + slightly snarky paper goods™ from Vancouver, BC, Canada. From greeting cards to wine tags, stickers to calendars, and everything in between, our sometimes nostalgic, often funny stationery will bring a smile in the mail or on the desk.

The year “Hollaback Girl” hit #1, we found ourselves heading back to design school as mature students (a.k.a. folks who already got their practical degrees). Ever since, we’ve been two peas in the same creative pod.

While we share a similar design aesthetic + a sarcastic perspective on life, what we don’t share are genes. People ask us all the time if we’re sisters. Hey, Asians don’t all look the same, you know. (We kid... sorta.)

Supporting local + Canadian businesses is one of our core values + we pride ourselves on being Made in Canada. Our goods are produced either here in Vancouver or with manufacturers in Ontario. We purchase all our supplies from Canadian companies.

The small business community is strong + we're proud to be part of it.

Cassie + Christine
The aforementioned women that run things around here