About Us

I’ll Know It When I See It™ is a two-woman show creating sweet + slightly snarky paper goods™ + gifts from Vancouver, BC. Our products are sometimes nostalgic, often funny + occasionally Asian-inspired.

We aren't sisters but have been friends for more than 18 years, meeting in design school. Two years of team projects was the perfect incubator for building a business + design partnership.​​​​​​​​

As Canadian born Chinese children of immigrants, we work hard to deliver a relatable mix of nostalgia, humour and insight in our goods, a point of view borne from our multicultural upbringing.

Making space for our culture seemed like a risk but it actually brought the best reward. It has deepened our authenticity in what we create, opening up all these wonderful connections to so many who feel the same resonance.

Supporting local + Canadian businesses is one of our core values + we pride ourselves on being made in Canada. Our goods are produced either here in Vancouver or with manufacturers across the country. We purchase all our supplies from Canadian companies.

Thanks for stopping by + we hope our goods bring you laughter + joy!

Cassie + Christine
The aforementioned women that run things around here

Land Acknowledgment

We would like to acknowledge that we are on the unceded and ancestral homelands of the hən̓q̓əmin̓əm̓ and Sḵwx̱wú7mesh speaking peoples, the xʷməθkʷəy̓əm, Sḵwx̱wú7mesh, səlilwətaɬ and kʷikʷəƛ̓əm Nations.

From as early as 1788, Chinese and Indigenous Peoples connected through community, commerce and alliances born from common experiences of racism and discrimination. Learning about this history, it is clear the ability for Chinese settlers to grow roots and call this place home would not have been possible without the intercultural ties forged over the last few centuries.

We are deeply grateful for the fruits of this shared history and as children of immigrants who strive to keep our culture alive, we honour, respect and are committed to participating in the efforts by Indigenous Peoples to do the same for theirs.